Shining Bright: Spectacular Surge from Amazon to Walmart Mastery

When SunUV, a brand renowned for its high-quality nail lamps catering to home nail artists, luxury salons, and professional nail technicians worldwide, decided to expand its presence from Amazon to Walmart, it encountered significant challenges. Despite its success, SunUV struggled to drive traffic to its Walmart product listings and increase sales without inflating advertising costs. Initially, SunUV managed its Walmart account in-house but soon realized the need for more sophisticated resources to elevate the brand further.

The Challenge



  1. Struggling to drive traffic to Walmart product listings without increasing advertising spend.
  2. Stagnant sales growth during expansion from Amazon to Walmart.
  3. Limited resources for effectively managing and optimizing the brand's Walmart account in-house.




The Solution

To address these challenges, SunUV partnered with Domin8, leveraging their expertise in account management, graphic design, and advertising. The collaboration began with a comprehensive analysis of SunUV's Walmart presence, identifying key areas for improvement.


Stage 1: Keyword Optimization

Domin8's first action was conducting extensive keyword research tailored to the Walmart platform, testing these keywords through scaled-down advertising campaigns. This initial step was crucial in gathering insights to refine product titles, descriptions, and enhance the overall content quality on the listings.

Stage 2: Content and Design Enhancement

With data from A/B testing and additional market research, Domin8's design team revamped SunUV's product images and enriched the listings with conversion-boosting A+ content, specifically designed to appeal to Walmart's unique customer base.

Stage 3: Advertising Strategy Overhaul

After updating the listings, a strategic advertising push followed. Nectar applied the learnings from the initial keyword tests, launching broader ad campaigns with increased budgets. They meticulously optimized bids daily, allowing for a gradual yet impactful increase in ad spending.

RESULTS

When we say we know Social Commerce, we really mean it. Our numbers simply speak for themselves.

54%

ORGANIC SEARCH TRAFFIC INCREASE

62%

INCREASE IN CONVERSION RATE

2X

SALES IN FIRST MONTH

72%

OVERALL SALES INCREASE

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