When SunUV, a brand renowned for its high-quality nail lamps catering to home nail artists, luxury salons, and professional nail technicians worldwide, decided to expand its presence from Amazon to Walmart, it encountered significant challenges. Despite its success, SunUV struggled to drive traffic to its Walmart product listings and increase sales without inflating advertising costs. Initially, SunUV managed its Walmart account in-house but soon realized the need for more sophisticated resources to elevate the brand further.
To address these challenges, SunUV partnered with Domin8, leveraging their expertise in account management, graphic design, and advertising. The collaboration began with a comprehensive analysis of SunUV's Walmart presence, identifying key areas for improvement.
Domin8's first action was conducting extensive keyword research tailored to the Walmart platform, testing these keywords through scaled-down advertising campaigns. This initial step was crucial in gathering insights to refine product titles, descriptions, and enhance the overall content quality on the listings.
With data from A/B testing and additional market research, Domin8's design team revamped SunUV's product images and enriched the listings with conversion-boosting A+ content, specifically designed to appeal to Walmart's unique customer base.
After updating the listings, a strategic advertising push followed. Nectar applied the learnings from the initial keyword tests, launching broader ad campaigns with increased budgets. They meticulously optimized bids daily, allowing for a gradual yet impactful increase in ad spending.
ORGANIC SEARCH TRAFFIC INCREASE
INCREASE IN CONVERSION RATE
SALES IN FIRST MONTH
OVERALL SALES INCREASE
Tell us where your company needs to go and we’ll tell you how to get there.
All Rights Reserved | Domin8 Commerce