Countdown to Peak Seasonality
With November marking a critical period for their Essential Oils Collection, Lifelines aimed to elevate sales, focusing on their best-selling fragrances during the holiday season. The brand faced challenges, including transitioning from another agency, a pressing timeline, insufficient content, and a need for a comprehensive optimization strategy. This is where Domin8 steps in offering guidance and expertise.
The Challenge
- Agency Transition: Moving from one advertising partner to another.
- Content Gaps: A lack of compelling graphics and A+ content for their products.
- Tight Timeline: The fast-approaching holiday season demanded quick action.
The Solution
Domin8, understanding the critical nature of the holiday season for Lifelines, crafted a bespoke strategy that turned obstacles into opportunities for growth. Their approach unfolded in meticulously planned stages to ensure flawless execution and impactful results.
Stage 1: Transition and Prioritization
Domin8 took over the reins of advertising management, ensuring a smooth transition. Collaborating closely with Lifelines, they identified the essential oil fragrance collection as a key player for optimization and sales acceleration.
Stage 2: Optimization and Design
Armed with insights from keyword research and competitor analysis, Domin8's copywriters fine-tuned product listings for the priority collection. Meanwhile, the design team infused the essential oil holiday collection and homepage with A+ content, marrying brand identity with SEO value.
Stage 3: Visual Enhancements
The Domin8 photography team reinvigorated the collection with new listing and lifestyle images, alongside a compelling video that showcased the essential oils' allure, significantly boosting its online appeal.
Stage 4: Advertising Campaign Management
Domin8 launched a multifaceted advertising campaign, leveraging Sponsored Brands, Displays, and Products. The refreshed creative and strategic SEO were pivotal, with ongoing split tests and daily adjustments ensuring the campaigns' success throughout November's sales frenzy.
RESULTS
When we say we know Social Commerce, we really mean it. Our numbers simply speak for themselves.
8X
RETURN ON AD SPEND (ROAS)
60%
INCREASE PRODUCT PAGE CONVERSION RATE
45%
INCREASE IN LISTING RANK
130%
INCREASE YOY HOLIDAY AD REVENUE
