Omni-Channel Boost: Healthy Pet's Strategic Expansion to Target, Walmart, Instacart, and Amazon

Faced with challenges in retaining customers and inefficient advertising, Mightypaw sought to amplify its presence across major retail platforms including Target, Walmart, Instacart, while maintaining its stronghold on Amazon. The company, known for its dog treats among other consumable pet supplies, aimed to reverse stagnant sales and accelerate growth.



The Challenge



  1. Difficulty in Retaining Customers: Ensuring repeat purchases amid a competitive online retail environment.
  2. Expanding Customer Base: Strategically reaching new-to-brand shoppers across diverse retail platforms.
  3. Optimizing Ad Efficiency: Overcoming previous inefficiencies and wasteful ad spend with a focused, multi-channel DSP strategy.
  4. 

The Solution

Domin8’s strategic omnichannel campaign for Mighty Paw transformed challenges into opportunities for growth. By adopting a multi-layered approach that included DSP advertising, retargeting, and remarketing, Domin8 not only met but exceeded Mighty Paw’s growth objectives, reinforcing the brand’s presence across major retail platforms.

Stage 1: Adoption of Omni-Channel DSP Advertising

  • Domin8 utilized Demand Side Platform (DSP) advertising to deploy highly targeted display and video ads across each retail platform. By analyzing consumer behavior and platform analytics, Domin8 crafted personalized ad campaigns that resonated with each audience segment.
  • For Amazon, emphasis was placed on leveraging A+ content and Amazon’s unique ecosystem. On platforms like Target and Walmart, Domin8 leveraged native advertising capabilities and shopping behaviors to enhance product visibility and appeal.

Stage 2: Dual-Thrust Retargeting and Acquisition

  • Employing sophisticated tracking tools, Domin8 re-engaged previous site visitors with customized messaging based on their browsing and purchase history, effectively reducing cart abandonment rates.
  • Top-of-funnel strategies were diversified to include social media advertising, influencer partnerships, and SEO-optimized content marketing to attract new-to-brand customers, expanding Mighty Paw’s market reach.

Stage 3: Remarketing for Customer Retention

  • Recognizing the repeat purchase potential of Mighty Paw's consumable products, Domin8 developed remarketing campaigns that delivered personalized recommendations and loyalty incentives to existing customers.
  • Utilizing data analytics, Domin8 identified high-value customers and optimized campaigns to maximize lifetime value, ensuring a sustained increase in repeat purchases.

RESULTS

When we say we know Social Commerce, we really mean it. Our numbers simply speak for themselves.

61%

DSP INCREASE REACH

54%

INCREASE NEW TO BRAND CUSTOMERS (NTB)

77%

IMPROVEMENT TOTAL ADERTISING COST OF SALES

42%

OVERALL REVENUE INCREASE

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