Switching Agencies & Increasing Sales.

Ourself, a high-growth DTC brand in the Subtopical Skincare space. Formulated with patent-pending products, they embarked on a search for growth after transitioning from another agency. Dissatisfied with their previous content quality, Ourself turned to Domin8 for a redefined strategy to achieve growth and stand out.

The Challenge


  • Agency Transition: Transitioning smoothly from a previous agency.
  • Low Converting Content: Content failing to drive conversions.
  • Ineffective Branding: Branding efforts not resonating with the audience.
  • No Roadmap: Lack of a clear direction for growth.



The Solution

Recognizing the importance of Ourself's goals, Domin8 quickly crafted a plan tailored to their unique needs, converting these challenges into opportunities for growth. This approach was implemented in stages to ensure smooth project management and to maximize the impact of each initiative.

Stage 1: Transition and Prioritization

Domin8 began by seamlessly transitioning Ourself from their previous agency. Despite potential issues, this transition was smooth and trouble-free. Domin8 worked closely with Ourself to understand their dissatisfaction with the previous agency's content and branding efforts and prioritized the improvement of these areas. Domin8's thorough onboarding process is designed to ensure understanding of the brand, its goals, values, and concerns.

Stage 2: Optimization and Content Development

Next, Domin8 enabled Ourself for Premium A+ content and designed pages for their top ASINs. This strategy both aligned with the brand and provided SEO value. Furthermore, they successfully launched new ASINs which quickly became best sellers.


Stage 3: Advertising and Variation Strategy

In the final stage, Domin8 set up an effective advertising strategy and doubled the advertising sales and spend. Additionally, a new variation strategy was devised, combining top ASINs to merge reviews and drive organic traffic across all child ASINs. The completion of these optimizations before the peak season was another crucial factor.


RESULTS

When we say we know Social Commerce, we really mean it. Our numbers simply speak for themselves.

100

AMAZON TOP BEST SELLER RANK

78%

YOY SALES INCREASE

50%

MORE EFFICIENT AD SPEND

85%

INCREASE IN ORGANIC TRAFFIC

Share by: